Category
We track 510 health & beauty brands and the creators posting about them. The creators who post about this category sit in beauty, with 26 ranked lists by country and city. 10 of the brands have a published page with real creator data.
The 6 largest beauty creators in the US, from Top Beauty Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.
if you don’t love me i love you · 🎬:@ur.seen, @spiderisland26, breathe deep
15M
Followers
0.0%
Engagement
150K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 NYC Persian girl · TikTok & X: elnaz_golrokh
10.1M
Followers
0.9%
Engagement
2.9M
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR
4.2M
Followers
0.5%
Engagement
247K
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary
4.1M
Followers
1.8%
Engagement
1.5M
Avg views
Average engagement. Top 28% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)
3.2M
Followers
0.8%
Engagement
495K
Avg views
Average engagement. Bottom 42% of the 40 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›New Jersey, US · Makeup Nerd • Sephora Squad Mentor 2025 🏳️🌈
2.9M
Followers
1.6%
Engagement
1.3M
Avg views
Average engagement. Top 31% of the 40 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›
Brand audit · June 2026Slate MilkThe whole protein-drinks category. Who runs creator ads, which formats work, and the creators behind the top posts.
Brand audit · June 2026PRÉSA challenger ranked 88 of 97 on followers but 41 of 97 on creators, and what it is leaving on the table in paid.
Brand audit · June 2026Skincare JunkieIndie DTC skincare across paid, owned content and the creator conversation.
Brand audit · June 2026Rizz Superfood GummiesA high-output gummy brand making creator-style content with almost no creators attached.
Glossier987 creator collaborations in 12 months · see the creators ›
Glow Recipe969 creator collaborations in 12 months · see the creators ›
Kosas1,752 creator collaborations in 12 months · see the creators ›
Medicube3,015 creator collaborations in 12 months · see the creators ›
Merit1,823 creator collaborations in 12 months · see the creators ›
Rare Beauty3,529 creator collaborations in 12 months · see the creators ›
Rhode5,365 creator collaborations in 12 months · see the creators ›
Saie2,069 creator collaborations in 12 months · see the creators ›
The Ordinary1,200 creator collaborations in 12 months · see the creators ›
Tower 281,554 creator collaborations in 12 months · see the creators ›The 100 largest of 510 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.
The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Health & Beauty. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.
These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.
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