Category
We track 180 fitness & nutrition brands and the creators posting about them. The creators who post about this category sit in health & wellness, with 9 ranked lists by country and city.
The 6 largest health & wellness creators in the US, from Top Health & Wellness Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.
Child ofGod🙏🏾Mom,Wife,Style Expert,Boss @pressedatl @pressed_atlanta @poizcosmetics @frostbistro @herbalhonestywellness #BA booking:
12.4M
Followers
0.0%
Engagement
175K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.7%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›Mother | Patented Scientist | Entrepreneur | Author | 20+ Companies | 90 Countries | Franklin, TN
3.9M
Followers
0.9%
Engagement
763K
Avg views
Average engagement. Top 46% of the 40 creators here, where the median is 0.7%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@mindfulmovemend @mindfulvessel · Fascia • Nervous System Reset • Healing · Helping your body remember how to heal. · FREE Community Trial & 1:1 work…
1.2M
Followers
0.1%
Engagement
48K
Avg views
Low engagement. Bottom 11% of the 40 creators here, where the median is 0.7%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›the everything guy · founder of @youmatter · rep: @wearemaneagency —
1.2M
Followers
2.7%
Engagement
138K
Avg views
Strong engagement. Top 14% of the 40 creators here, where the median is 0.7%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your favorite viet girl ✌️ LA · @ceoactive · @bbthatpug
973K
Followers
0.0%
Engagement
12K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.7%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Permission to show up exactly as you are 🌸 · #normalizenormalbodies ™️ · Columbus Ohio ❤️
964K
Followers
1.0%
Engagement
300K
Avg views
Average engagement. Top 41% of the 40 creators here, where the median is 0.7%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›All health & wellness lists:
US 40UK 40Canadian 36New York 40Los Angeles 40London 40Miami 29Atlanta 22Toronto 20
Brand audit · June 2026Slate MilkThe whole protein-drinks category. Who runs creator ads, which formats work, and the creators behind the top posts.
Brand audit · June 2026PRÉSA challenger ranked 88 of 97 on followers but 41 of 97 on creators, and what it is leaving on the table in paid.
Brand audit · June 2026Rizz Superfood GummiesA high-output gummy brand making creator-style content with almost no creators attached.The 100 largest of 180 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.
The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Health & Beauty. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.
These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.
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