Niches
Influencer marketing, niche by niche
Every category we track, with the brands in it, the creators posting about it and the research we have published on it. 2,066 brands sit across 23 categories, from 14 category scrapes. 17 categories have their own page.
The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. Counts roll up: a snack brand also counts toward Food Items. Creators are grouped by what they post about and joined to each category.
Every category we track
Last updated- Food, Beverages & Tobacco 1,319 brands tracked · 8 category scrapes · 5 reportsCreators:Food & Drink 26 lists
- Food Items 1,000 brands tracked · 6 category scrapes · 5 reportsCreators:Food & Drink 26 lists
- Bakery 642 brands tracked · 1 category scrape · 2 reportsCreators:Food & Drink 26 lists
- Snack Foods 301 brands tracked · 4 category scrapes · 2 reportsCreators:Food & Drink 26 lists
- Prepared Foods 57 brands tracked · 3 category scrapes · 1 reportCreators:Food & Drink 26 lists
- Meal Kits 57 brands tracked · 3 category scrapes · 1 reportCreators:Food & Drink 26 lists
- Beverages 319 brands tracked · 5 category scrapes
- Sports, Energy & Functional Drinks 197 brands tracked · 4 category scrapesCreators:Fitness 24 lists
- Water & Hydration 122 brands tracked · 2 category scrapes
- Health & Beauty 510 brands tracked · 5 category scrapes · 4 reportsCreators:Beauty 26 lists
- Personal Care 330 brands tracked · 2 category scrapes · 1 reportCreators:Beauty 26 lists
- Cosmetics 330 brands tracked · 2 category scrapes · 1 reportCreators:Beauty 26 lists
- Skin Care 188 brands tracked · 1 category scrape · 1 reportCreators:Beauty 26 lists
- Beauty Devices 142 brands tracked · 1 category scrapeCreators:Beauty 26 lists
- Health Care 180 brands tracked · 3 category scrapes · 3 reportsCreators:Health & Wellness 9 lists
- Fitness & Nutrition 180 brands tracked · 3 category scrapes · 3 reportsCreators:Health & Wellness 9 lists
- Vitamins & Supplements 128 brands tracked · 2 category scrapes · 1 report
- Protein & Meal Drinks 52 brands tracked · 2 category scrapes · 2 reports
- Home & Garden94 brands tracked · 1 category scrape
- Decor 94 brands tracked · 1 category scrapeCreators:Home & Interior 6 lists
- Home Fragrances 94 brands tracked · 1 category scrapeCreators:Home & Interior 6 lists
- Software 92 brands tracked · 1 category scrape · 1 report
- Mobile Apps 92 brands tracked · 1 category scrape · 1 report
Whole categories analysed end to end, with the live creator ads behind them, are in our published research. Every brand with a page is in the brand library.
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