Brand Library · Makeup & beauty
Glossier creator content examples
Real creator collaborations with @glossier from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
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See the top Glossier creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @glossier over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Glossier is a trademark of its owner. Sup is not affiliated with or endorsed by Glossier. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Glossier creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 37 of 42 brands in the library by creator count | 18 | 1,476 collaborations recorded in 12 months |
| Creators behind them | 14 | 987 creators recorded collaborating with @glossier |
| Median views per example | 3.3K | Views are shown only where the creator left them public |
| Median likes per example | 268 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Glossier and creators: common questions
Yes. We have recorded 987 creators collaborating with Glossier, across 1,476 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Glossier creators page.
The largest accounts collaborating with Glossier include @olafflee, @scentgasm, @annasbeautyworld_, @charlysalvator, @laura.byrnes and @geena.hunt. The most frequent is @annasbeautyworld_, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 768K followers and the average engagement rate is 1.5%.
No. We are not connected to Glossier and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Glossier and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does Glossier work with creators?
Yes. We have recorded 987 creators collaborating with Glossier, across 1,476 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Glossier creators page.
Which creators post about Glossier?
The largest accounts collaborating with Glossier include @olafflee, @scentgasm, @annasbeautyworld_, @charlysalvator, @laura.byrnes and @geena.hunt. The most frequent is @annasbeautyworld_, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Glossier attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 768K followers and the average engagement rate is 1.5%.
Is this page affiliated with Glossier?
No. We are not connected to Glossier and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Glossier and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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