Brand Library · Makeup & beauty
These are the 24 biggest creators who collaborated with @elfcosmetics in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 2,978 creators collaborating with the brand in total.
LA📍 · My new novel The Twelve is here!🔮
6.3M
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 32% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion | Makeup | Joyful Family Moments · Proud Mom of 3 Angels
6.1M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 24 creators here, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Persian Born Canadian Grown · Chemical Engineer | Content Creator · 🌴Miami 🌾 Alberta
2.5M
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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actress & author · travel, fashion & beauty ♡
2.1M
Followers
1.2%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 24 creators here, where the median is 1.3%.
Email: Price: Email and price are available on a strategy call.
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❥ Los Angeles · ❥ Founder: @minimla · ❥ Podcast @foolcoveragepodcast · ❥ TikTok: Laura88lee
1.8M
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Margaret & Stetson 👯♀️ Mother Daughter Duo · Inspiring stylish & organized systems with trends + home finds.👉🏻Amazon faves, organization & more · ⬇️…
1.8M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @cclaagency · All things Beauty · Former orthodox · Malibu mom📍LA · Collaboration and Inquiries /
1.6M
Followers
1.4%
Engagement
3
Collabs
Average engagement. Top 36% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✞ All For His Glory · ♥︎ Disappointing my Asian parents one dessert at a time · ✿ Michelin Trained Pastry | Bay Area
1.5M
Followers
8.3%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›WME: · Brillstein:
1.5M
Followers
2.8%
Engagement
1
Collabs
Strong engagement. Top 23% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›hot pottery mom · @tinkiu.official
1.3M
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 27% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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📍NYC & LA · @altiworld · 👻 lexiwoodxo · 🤳 lexiwoodx
1.2M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.2M
Followers
4.2%
Engagement
1
Collabs
Strong engagement. Top 18% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty & Lifestyle · Founder @artistcouture
1.2M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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☁️ nyc address, homebody energy · 🔗 LINKS BELOW ↓
1.1M
Followers
1.0%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Foodie Fashionista 💄 · Dawaat Queen 👑 · 📍Dallas 🇺🇸 🇬🇧 🇵🇰 · DM for Collab/Promos 💌
1.1M
Followers
5.3%
Engagement
1
Collabs
Strong engagement. Top 14% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›BollywoodHollywood-ish · Vegas | LA · @dharma.gin
1.1M
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty•Lifestyle•Comedy · Italian New Yorker turned LA Valley Girl · Book account: @nicolconcilioreads
1.1M
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 5% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TikTok: geenahunt 👩🏻🦰 · YouTube: Geena Hunt
955K
Followers
7.1%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 1.3%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Food • Skincare • Lifestyle • Travel · 🇺🇸 NYC | Toronto 🇨🇦
953K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 41% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Performer. Personality. Global Creator · Building my dream · @alluretalentgroup x @fiftystatesvodka · 📩 Bookings | Press :
929K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›• A safe space for men’s Health & Wellness🫧 · • Social Norms Suck👎 · 📍NYC
910K
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Mom💗Daughter · TikTok pg @ krissleos (7.6 mil 🩷)
909K
Followers
1.3%
Engagement
3
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 1.3%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I post what we're all thinking... · Biz:
864K
Followers
0.3%
Engagement
2
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ATL 📍 · 30 | Wife + Mom⁴
861K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 45% of the 24 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their e.l.f. Cosmetics content actually looks like?
See e.l.f. Cosmetics content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @elfcosmetics over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
e.l.f. Cosmetics is a trademark of its owner. Sup is not affiliated with or endorsed by e.l.f. Cosmetics. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 13 of 42 brands in the library by creator count. | 24 | 2,978 recorded collaborating with @elfcosmetics in 12 months |
| Their collaborations | 30 | 4,542 collaborations recorded in 12 months |
| Median followers | 1.2M | 1.5M across all 42 brand pages |
| Median engagement rate | 1.3% | 0.8% across all 42 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.5 across all 2,978 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 2,978 creators collaborating with e.l.f. Cosmetics, across 4,542 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the e.l.f. Cosmetics content examples page.
The largest accounts collaborating with e.l.f. Cosmetics include @joeygraceffa, @andreaespadatv, @araqueenbae, @kennellymichelle, @larlarlee and @everythingenvy. The most frequent is @livshine_, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.2M followers and the average engagement rate is 2%.
No. We are not connected to e.l.f. Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at e.l.f. Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Yes. We have recorded 2,978 creators collaborating with e.l.f. Cosmetics, across 4,542 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the e.l.f. Cosmetics content examples page.
The largest accounts collaborating with e.l.f. Cosmetics include @joeygraceffa, @andreaespadatv, @araqueenbae, @kennellymichelle, @larlarlee and @everythingenvy. The most frequent is @livshine_, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.2M followers and the average engagement rate is 2%.
No. We are not connected to e.l.f. Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at e.l.f. Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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Abercrombie & FitchAlani NuAlo YogaAritziaBloom NutritionCelsiusCeraVeCharlotte TilburyFableticsFenty BeautyGlossierGlow RecipeGymsharkHOKAHuda BeautyKosasL'Oréal ParisLululemonMaybellineMedicubeMeritNew BalanceNikeNYX CosmeticsOlipopOner ActivePoppiQuinceRare BeautyRed BullRhodeSaieSephoraSKIMSStarbucksSummer FridaysThe OrdinaryTower 28Trader Joe'sVuoriZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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