Brand Library · Running shoes

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Top creators posting about HOKA

These are the 24 biggest creators who collaborated with @hoka in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,344 creators collaborating with the brand in total.

24creators ranked on this page
1,344creators recorded collaborating with HOKA in 12 months
2,283collaborations recorded
Last updated
Danae Mercer Ricci profile photo

1.Danae Mercer Ricci

@danaemercer
Parenting & Family Life

Journalist | Speaker | Mom · Ex-Editor-in-Chief, Women's Health ME · Self love w/o shame · Founder @realconfidenceproject · 👇 Join 40K women here

2.2M

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 39% of the 24 creators here, where the median is 0.5%.

Post categories

Parenting & Family Life21%
Personal Development & Motivation19%
Health & Wellness15%
Beauty10%

Cities

Dubai4%
Florence4%

Countries

Italy16%
United Kingdom10%

Audience gender

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Sneaker Freaker profile photo

2.Sneaker Freaker

@sneakerfreakermag
Streetwear & Sneaker Culture

The world’s first international sneaker magazine. Since 2002.

1.5M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 0.5%.

Post categories

Streetwear & Sneaker Culture81%
Sports & Athletics9%
Fashion & Style4%
Cars & Motorsports2%

Cities

Paris6%
Le Mans2%

Countries

France9%
United States4%

Audience gender

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heidi clements profile photo

3.heidi clements

@welcometoheidi
Fashion & Style

65. Writer. Style with a side of Story. Cohost @talkfiftytome · PO BOX 5161 montecito ca 93150

1.2M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 35% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style57%
Health & Wellness19%
Personal Development & Motivation10%
Beauty5%

Cities

Santa Barbara10%
Chelsea Market5%

Countries

United States14%
New York5%

Audience gender

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David Morancy profile photo

4.David Morancy

@soflodavid_
Sports & Athletics

🪂 DISCOUNT CODE:DMORANCY @iskydiveamerica · 🤟🏾 if you can DREAM IT, you can ACHIEVE IT🗣️ @be_yourself954

982K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 0.5%.

Post categories

Sports & Athletics40%
Personal Development & Motivation16%
Travel & Adventure12%
Fitness & Workouts8%

Cities

London4%
Miami4%

Countries

United States14%
United Kingdom4%

Audience gender

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Daisy Kent profile photo

5.Daisy Kent

@daisyykent
Weddings & Events

Be kind to yourself 🦋 · profound hearing loss w cochlear implant🦻🏻@hearyourheart.inc · view my links!👇🏻

912K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 24 creators here, where the median is 0.5%.

Post categories

Weddings & Events20%
Travel & Adventure14%
Fashion & Style11%
Beauty7%

Cities

Las Vegas4%
Paris2%

Countries

United States13%
France4%

Audience gender

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Ali Krieger profile photo

6.Ali Krieger

@alikrieger
Sports & Athletics

Proud Mom of two · 2x🌎🏆Champ. Olympian. · @espn Analyst/Fútbol W · @gothamfc Club Ambassador · @pennstate Alum · Investor & Advocate

875K

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 26% of the 24 creators here, where the median is 0.5%.

Post categories

Sports & Athletics65%
Business & Entrepreneurship4%
Fitness & Workouts4%
Food & Cooking4%

Cities

Bristol4%
Flushing4%

Countries

United Kingdom12%
United States8%

Audience gender

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smi profile photo

7.smi

@smino
Music & Singing

research 🔬

853K

Followers

3.0%

Engagement

3

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.5%.

Post categories

Music & Singing28%
Sports & Athletics22%
Local Things to Do17%
Personal Development & Motivation11%

Cities

London11%
Los Angeles6%

Countries

United Kingdom11%
United States11%

Audience gender

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Walker Ward profile photo

8.Walker Ward

@walksauce42_
Sports & Athletics

Walker’s 🌎 · Around 1M on TikTok: @Walksauce42

769K

Followers

2.9%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.5%.

Post categories

Sports & Athletics48%
Esports & Gaming7%
Personal Development & Motivation5%
Fashion & Style4%

Countries

United States3%

Audience gender

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Carl Radke profile photo

9.Carl Radke

@carlradke
Personal Development & Motivation

📺BravoTV Summer House · @softbarcafe · @morelifewithcarlradke · @drinkloverboy

699K

Followers

0.9%

Engagement

4

Collabs

Strong engagement. Top 22% of the 24 creators here, where the median is 0.5%.

Post categories

Personal Development & Motivation19%
Film & TV Commentary17%
Health & Wellness10%
Sports & Athletics10%

Cities

London4%
Berlin3%

Countries

United Kingdom4%
Germany3%

Audience gender

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Adaleta Avdić profile photo

10.Adaleta Avdić

@adaatude
Beauty

the index // ˚ ༘ ೀ⋆。skincare crazed fashionista · ♡ mom · ≽ bosnian · ༘ tucson, az · ≽^•⩊•^≼ adaatude.com est. 2013

662K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty63%
Fashion & Style7%
Health & Wellness5%
Parenting & Family Life4%

Cities

San Francisco2%
Tucson2%

Countries

United States12%

Audience gender

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Nick Walker profile photo

11.Nick Walker

@nickwalkerfitness
Fitness & Workouts

Building: @1441collective · 🧠 Movement, mindset, & meaning. · 🔜 Leadville 100 · 😄 Don’t forget to smile. · @thefeed @pneumatape @getmnly

609K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 24 creators here, where the median is 0.5%.

Post categories

Fitness & Workouts43%
Sports & Athletics15%
Personal Development & Motivation14%
Travel & Adventure10%

Cities

Leadville9%
Colorado5%

Countries

United States35%
Tanzania2%

Audience gender

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Paola V Desideri profile photo

12.Paola V Desideri

@paolavdesideri
Fashion & Style

Mom - My life with no filter & big dreams · Miami based Venezuelan 🇻🇪

590K

Followers

0.5%

Engagement

2

Collabs

Average engagement. Bottom 43% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style19%
Personal Development & Motivation19%
Beauty10%
Fitness & Workouts10%

Cities

Alys Beach3%
Aspen3%

Countries

United States10%
Colorado3%

Audience gender

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Tracie & Cheryl profile photo

13.Tracie & Cheryl

@tracie_and_cheryl
Fashion & Style

The Aunties · Dallas, TX📍

550K

Followers

0.8%

Engagement

2

Collabs

Average engagement. Top 30% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style23%
Personal Development & Motivation23%
Health & Wellness15%
Fitness & Workouts8%

Cities

Amalfi Coast8%
Dallas8%

Countries

Italy15%
United States8%

Audience gender

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FloTrack profile photo

14.FloTrack

@flotrack
Sports & Athletics

📺Live Track And XC Events. · 🎥Exclusive Content.

537K

Followers

0.1%

Engagement

16

Collabs

Modest engagement. Bottom 22% of the 24 creators here, where the median is 0.5%.

Post categories

Sports & Athletics98%
Local Things to Do1%
Parenting & Family Life1%

Cities

London18%
Budapest5%

Countries

United Kingdom21%
United States9%

Audience gender

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Nairee Kiana profile photo

15.Nairee Kiana

@naireekiana
Fitness & Workouts

vancouver island, bc · @oneractive & @promix

531K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.

Post categories

Fitness & Workouts27%
Parenting & Family Life23%
Fashion & Style15%
Health & Wellness12%

Audience gender

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Marcel Floruss profile photo

16.Marcel Floruss

@marcelfloruss
Fashion & Style

I legit just want to spread the love fam. · 🤝 certified coach 🇩🇪 in NYC 🗽 · 💡 physical & mental well-being · 🔑 Forbes 30 Under 30 · 👟 @runna ambassad…

529K

Followers

0.1%

Engagement

2

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style19%
Nature & Outdoors15%
Travel & Adventure13%
Fitness & Workouts8%

Cities

New York City6%
Deutsches Haus2%

Countries

United States15%
Austria4%

Audience gender

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Sophia Chang profile photo

17.Sophia Chang

@sophiachang
Fashion & Style

in between long runs & good outfits · fashion • beauty • fitness

497K

Followers

0.5%

Engagement

1

Collabs

Average engagement. Top 48% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style25%
Fitness & Workouts12%
Sports & Athletics12%
Health & Wellness10%

Cities

Chicago5%
Boston4%

Countries

United States17%

Audience gender

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jr.joonior profile photo

18.jr.joonior

@jr.joonior
Fashion & Style

จูเนียร์ ณัฐศิษฏ์ สูงกิจบูลย์ 🦊 · @ricandco.official · @timefold.vision · Line : @minicouplework · ( mook )

487K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style36%
Travel & Adventure18%
Fitness & Workouts14%
Beauty4%

Cities

Ho Chi Minh City7%
Hoi An7%

Countries

Vietnam21%
Thailand18%

Audience gender

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Meg Boggs profile photo

19.Meg Boggs

@meg.boggs
Fitness & Workouts

probably lifting something heavy ♡ · 💌 📍CO ᨒ↟𖠰 · 🌷links + discounts ⬇️

473K

Followers

0.6%

Engagement

2

Collabs

Average engagement. Top 43% of the 24 creators here, where the median is 0.5%.

Post categories

Fitness & Workouts69%
Health & Wellness15%
Nature & Outdoors8%

Countries

United States8%

Audience gender

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Hypebeast Japan profile photo

20.Hypebeast Japan

@hypebeastjp
Streetwear & Sneaker Culture

Driving culture forward. · ウィメンズのコンテンツは @hypebaejp · 広告制作のご依頼は @hypemaker · ショッピングは @hbx

462K

Followers

0.5%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 24 creators here, where the median is 0.5%.

Post categories

Streetwear & Sneaker Culture24%
Fashion & Style22%
Music & Singing13%
Luxury Fashion & Accessories12%

Cities

Tokyo21%
Osaka11%

Countries

Japan44%
United States5%

Audience gender

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Amy Tiffany profile photo

21.Amy Tiffany

@amytiffany
Travel & Adventure

amada hija de Dios 🦋 · live freely • 🇵🇷🇪🇸 • CLT / ATX ☆ · @netflix 💜

461K

Followers

1.6%

Engagement

1

Collabs

Strong engagement. Top 13% of the 24 creators here, where the median is 0.5%.

Post categories

Travel & Adventure47%
Film & TV Commentary13%
Weddings & Events9%
Parenting & Family Life6%

Cities

Luxor13%
Charlotte6%

Countries

Egypt34%
Italy16%

Audience gender

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tim chung profile photo

22.tim chung

@timmm.c
Food & Cooking

where the good food at?

442K

Followers

0.2%

Engagement

2

Collabs

Modest engagement. Bottom 26% of the 24 creators here, where the median is 0.5%.

Post categories

Food & Cooking25%
Restaurants & Cafes & Bars15%
Personal Development & Motivation13%
Fitness & Workouts11%

Cities

Los Angeles7%
New York3%

Countries

United States13%

Audience gender

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Jay Du Temple profile photo

23.Jay Du Temple

@jaydutemple
Fitness & Workouts

Ultra-humoriste 🇨🇦 supporté par · @altitudesports 🏔️ @hoka 🪽@naakbars 🧃

440K

Followers

0.9%

Engagement

3

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 0.5%.

Post categories

Fitness & Workouts41%
Sports & Athletics34%
Film & TV Commentary9%
Art & Illustration3%

Cities

Chambly6%
Saint-Jean-sur-Richelieu6%

Countries

Canada53%
Portugal3%

Audience gender

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Jamison D. Whaley profile photo

24.Jamison D. Whaley

@jamison.davison
Fashion & Style

Following my vision 👁️ · I help Big and Tall Men become CONFIDENT! · Lifestyle • Fashion • Jewelry

433K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style25%
Travel & Adventure16%
Personal Development & Motivation9%
Fitness & Workouts7%

Cities

Bali5%
Miami2%

Countries

Indonesia9%
United States4%

Audience gender

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Want to see what their HOKA content actually looks like?

See HOKA content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @hoka over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

HOKA is a trademark of its owner. Sup is not affiliated with or endorsed by HOKA. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the HOKA creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 31 of 42 brands in the library by creator count.241,344 recorded collaborating with @hoka in 12 months
Their collaborations512,283 collaborations recorded in 12 months
Median followers570K1.5M across all 42 brand pages
Median engagement rate0.5%0.8% across all 42 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme2.11.7 across all 1,344 creators

FAQ

HOKA and creators: common questions

Yes. We have recorded 1,344 creators collaborating with HOKA, across 2,283 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the HOKA content examples page.

The largest accounts collaborating with HOKA include @danaemercer, @sneakerfreakermag, @welcometoheidi, @soflodavid_, @daisyykent and @alikrieger. The most frequent is @flotrack, with 16 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 33% are mid-tier creators (100,000 to 500,000) and 67% are macro creators (500,000 and above). The median has 570K followers and the average engagement rate is 0.7%.

No. We are not connected to HOKA and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at HOKA and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the running shoes category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does HOKA work with creators?

Yes. We have recorded 1,344 creators collaborating with HOKA, across 2,283 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the HOKA content examples page.

Which creators post about HOKA?

The largest accounts collaborating with HOKA include @danaemercer, @sneakerfreakermag, @welcometoheidi, @soflodavid_, @daisyykent and @alikrieger. The most frequent is @flotrack, with 16 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does HOKA attract?

Across the 24 biggest creators we recorded, 33% are mid-tier creators (100,000 to 500,000) and 67% are macro creators (500,000 and above). The median has 570K followers and the average engagement rate is 0.7%.

Is this page affiliated with HOKA?

No. We are not connected to HOKA and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at HOKA and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the running shoes category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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