Brand Library · Grocery & food
Trader Joe's creator content examples
Real creator collaborations with @traderjoes from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 2,411 creators behind posts like these, with real engagement data?
See the top Trader Joe's creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @traderjoes over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Trader Joe's is a trademark of its owner. Sup is not affiliated with or endorsed by Trader Joe's. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Trader Joe's creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 18 of 42 brands in the library by creator count | 18 | 3,306 collaborations recorded in 12 months |
| Creators behind them | 16 | 2,411 creators recorded collaborating with @traderjoes |
| Median views per example | 4.6K | Views are shown only where the creator left them public |
| Median likes per example | 194 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Trader Joe's and creators: common questions
Yes. We have recorded 2,411 creators collaborating with Trader Joe's, across 3,306 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Trader Joe's creators page.
The largest accounts collaborating with Trader Joe's include @bonappetitmag, @valerialipovetsky, @meatdad1, @traderjoeslist, @jon.bouff and @symonneharrison. The most frequent is @karinadoninutrition, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the average engagement rate is 1.8%.
No. We are not connected to Trader Joe's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Trader Joe's and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does Trader Joe's work with creators?
Yes. We have recorded 2,411 creators collaborating with Trader Joe's, across 3,306 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Trader Joe's creators page.
Which creators post about Trader Joe's?
The largest accounts collaborating with Trader Joe's include @bonappetitmag, @valerialipovetsky, @meatdad1, @traderjoeslist, @jon.bouff and @symonneharrison. The most frequent is @karinadoninutrition, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Trader Joe's attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the average engagement rate is 1.8%.
Is this page affiliated with Trader Joe's?
No. We are not connected to Trader Joe's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Trader Joe's and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the grocery & food category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Food & Drink creators by place:
US 40UK 40Canadian 40Australian 40Irish 40New York 40London 68Los Angeles 60Toronto 40Chicago 40San Francisco 40Atlanta 40More brands:
Abercrombie & FitchAlani NuAlo YogaAritziaBloom NutritionCelsiusCeraVeCharlotte Tilburye.l.f. CosmeticsFableticsFenty BeautyGlossierGlow RecipeGymsharkHOKAHuda BeautyKosasL'Oréal ParisLululemonMaybellineMedicubeMeritNew BalanceNikeNYX CosmeticsOlipopOner ActivePoppiQuinceRare BeautyRed BullRhodeSaieSephoraSKIMSStarbucksSummer FridaysThe OrdinaryTower 28VuoriZaraScaling your creator program?
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